ASHI Education News
Smart Track: New Look, New Access, Same Excellent Educational Content New steps to access Smart Track courses: Click on Smart Track login. Your user name and password have changed. Click […]
ASHI Reporter Articles
Chapter News: What Do You Do When the Only Direction to Go is Up?
Part 2. Read Part 1 here. Photo: The Ohio Chapter Board of Directors and executive director enjoyed being part of the turnaround. Back row, l to r: Brian “B.K.” Thompson, […]
Editor’s Note: The Softer Side of ASHI
Pragmatic, matter of fact, practical — is that how many people would describe your average home inspector? And, why not? That’s what you’d expect of a person whose role is […]
Fish Where & When the Fish are Biting
There’s no better marketing advice than to “fish where and when the fish are biting.” In other words, identify where consumers and real estate transaction professionals look for information about the services you offer, and know when they might be the most receptive to specific messages.
Website Optimization & Online Marketing
Google, Yahoo & Bing Local Listings Search engines have drastically altered the results they list online over the past year. Gone are the days where a search engine only returns […]
Using an Electronic Newsletter to Market Your Services
ACI Bob Sisson, owner and operator of Inspections by Bob, gives local real estate practitioners, clients and others a reason to remember him by appearing in their inbox with an […]
Working for FEMA in the Aftermath of a Devastating Tornado, Part 2
The license plate says ‘Sweet Home Alabama,” which brings to mind beautiful, wooded mountains, coastal marshes, sultry nights and Reese Witherspoon. This image is in stark contrast with the damaged […]
ASHI ACI: The Gold Standard
The ASHI Certification Committee recently released certification documents to all members who have attained ACI status. The documents unveiled the new Certified Inspector gold seal logo and included marketing information. […]
The Word: Safety Glazing, Part 2
Once again, The Word invites you to travel into the dark realm of terms that often are misused or misunderstood in home inspection reports. The Word hopes you will find […]
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