Basic Marketing Concepts, Part 2

This month, we continue sharing some basic marketing concepts. If these concepts are new to you, it’s well worth your time to read more about them as they’re essential for […]

Inspecting Your Pre-inspection Agreement

Home inspectors who have attended one of my seminars know that having a strong, tight, well-crafted Pre-Inspection Agreement is one of the six key elements of a professional liability complete […]

“Health Sells”: Serve Your Clients in a New Way by Offering the Healthy Home Checkup

You might have noticed that some articles in the Reporter these past few months have fallen under a “health” theme. Although many of these articles have described ways to improve or maintain inspectors’ health, there’s another key aspect to health that home inspectors can tap into to help your clients and your bottom line: Consider offering the Healthy Home CheckupTM by Healthy Housing Solutions, Inc.® as an additional service.

Barometric Damper (Draft Regulator) on Oil-fired Appliances

Oil-burning furnaces and boilers have a different venting system than gas appliances. Oil burners are forced draft and operate at higher temperatures than gas burners. Oil burners draw in combustion air through a fan, and the air mixes with oil droplets under pressure. There is some excess air, but like a gas furnace, not enough to ensure good draft. We need to add draft air.

Basic Marketing Concepts

As you think about a marketing strategy for your home inspection business, you should understand some fundamental terms and concepts. In this article, we’ll start with differentiating marketing and sales, and then we’ll discuss features versus benefits.

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