Targeting Your Sales Efforts: The Homebuyer
Targeting homebuyers requires a different process than targeting real estate salespeople and brokers.
ASHI Reporter Articles
Chapters and People: Outside of the Framing
What do people think of when they hear the words “entrepreneur,” “business “or “success”?
Pull-Down Stairs For Attic Access: Installation and Other Related Defects
Pull-down stairs for attic access are a common addition in many homes and they are, in fact, becoming more common as they are being placed in many new homes as well.
Balconies and Raised Decks: Part 1
Balconies are exterior structures that project from the building at least one story above grade. There is usually a door that provides access to the balcony. Balconies do not have […]
The Home Energy Score Means Business: Taking a Close Look at How The Score Fits Into a Successful Firm
In this monthly column, we’ve covered a lot about “why” you should be interested in the Home Energy Score (HES) program. Now that inspectors across the country are building it […]
Evaluating an Existing Residential Deck
Note: This article first appeared in the August 2017 issue of The Component Manufacturing Advertiser (http://www.componentadvertiser.com/). Reprinted with permission. Since 2003, deck researchers and representatives of the code community have […]
If You Use Google Adwords, Should You Use Bing Ads?
Your home inspection business has been getting successful results with Google Adwords. Now you’re thinking of other creative ways to find customers and you’ve been contemplating running Bing Ads as […]
Targeting Your Sales Efforts: Real Estate Agents, Part 2
This month, we continue the discussion of targeted marketing, with a focus on offering presentations to your real estate agent prospects and closing the sale. Use Solid Presentation TechniquesYour presentation […]
Anchoring a Home to its Foundation: An Important Inspection Issue
A homeowner requested my help with assessing the severity of water intrusion into his home…
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